ABSTRACT

Thepurposeofthisschoolprojectistoanalyzeane-commercedatasetinordertogaininsightsinto customer behavior, product trend, private strategies and supply chain management. Theproject will involve collecting and cleaning the data, conducting exploratory data and usingstatistical and data analytical techniques to uncover pattern and trend. The project will alsoinvolve developing visualization and presenting findings to stake holders. By completing thisproject,studentwillgainvaluableexperienceindataanalysisanddevelopskillsthatarehighlysoughtafter in today’sjobmarket.

Additionally,theinsight gainedfromthisprojectmayhavepracticalapplicationforbusinessLookingto optimizetheirecommerceoperation andimprovethecustomerexperience.