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ABSTRACT
The study anchored on Agenda setting and Uses and Gratification theories, investigated UNIBEN Students attitude towards products advertised on Big Brother Naija television show. The study became necessary following the assumption that audience (UNIBEN Students) do not patronize products advertised on Big Brother Naija reality television show because they find every commercial on the television show irritating. Using the survey design, twelve item questionnaire was employed to illicit data from the 398 Students purposely selected. The sample of this study, 398, represented and reflected all the perception of UNIBEN students in all levels. Data obtained were presented and analyzed with the aid of frequency tables, simple percentage and mean scores. It was found that a great number of UNIBEN students actually watch Big Brother Naija reality television show and that majority of them do not like it when the television show is disrupted or interrupted with commercials. However, it was also discovered that even though they (UNIBEN students) are not attracted to the commercials, majority of them still find themselves patronizing these products advertised on Big Brother Naija reality television show. The study concluded that placing commercials amidst Big Brother Naija reality television show should be discontinued in order to have a better show experience. It was recommended that the organizers of Big Brother Naija reality television show show should consider slotting in commercials at the beginning of the show only in order not to kill the fun derived from the show. Also, advertisers can take advantage of the popularity of Big Brother Naija reality television show to reach more prospects and potential customers to patronize their products.
