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ABSTRACT
The most effective publicity methods vary depending on the specific goals and target audience of a campaign. However this project research introduces us to publicity in the theatre and importance of effective publicity in a play’s production. The methodology of research used in this findings is a survey research approach which includes personal interviews with the Head of Department of Theatre Arts and Mr. Chuks Omessah alongside other publicity members opinions Out of the populace interviewed pertaining the most effective publicity method in the Uniben Theatre, Social media’s pick was unanimous as it tends to reach larger audiences and publicizes the theatre itself better than other publicity methods. This study furthermore concluded that social media is the most effective publicity method and social media publicity should be well coordinated by the publicity director to achieve its aims and objectives.
