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ABSTRACT
The influence of the Radio on the people on matters that concerns Eco consciousness which entails, being physically mentally and psychologically aware of our environment and how to protect it for our better living and also waste management which entails the careful gathering, handling and treatment of waste to remove or in worst case scenario minimize its harmful effects on the society has been analyzed in this research study. The researcher conducted this study on how radio stations create awareness on Eco consciousness and waste management among resident cum listeners of Radio Sapientia 95.3FM. Relevant concepts were defined and analyzed and the study was based and guided by The Theory of Planned Behavior which was used in this study. It has provided explanation of how the radio can be used to influence people’s behavior towards waste management and Eco consciousness for good.
