AN EVALUATION OF THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON TELEVISION STATIONS IN EDO STATE [USING NIGERIAN TELEVISION AUTHORITY (NTA) BENIN AND INDEPENDENT TELEVISION (ITV) BENIN AS A CASE STUDY]

ABSTRACT

This study examined the evaluation of the impact of ICT on television Stations in Edo state, using NTA Benin and ITV Benin as case study. The study was guided by the following objectives; to examine the extent Nigerian Television Authority Benin (NTA) and Independent Television Benin (ITV) make use of ICT in its broadcasting, To identify the benefits in the use of ICTs by broadcasting professionals in Nigerian Television Authority Benin (NTA) and Independent Television Benin (ITV), To ascertain if ICTs have really helped in the rapid dissemination of information to the general public. The theoretical framework employed in this study is Uses and Gratification theory which can also be called Utility theory which justified that people use media to achieve a lot in their daily lives, also that the use of media can determine how people react to a the messages sent across through the various media. Survey method was used to generate data for this study. Findings showed that these station make use of ICT in their broadcast activities daily, that ICT have really improved the rapid dissemination and delivery of information to a large audience in a short time, more so, that the ICT has improved the level of professionalism in the field of broadcast. It was therefore recommended that Social media should be fully used and utilized in carrying out broadcast station activities.