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ABSTRACT
This study is aimed at identifying the language used in Advertisement. By analyzing these language, individuals can gain insights into the psychological and social processes that underlie consumer's behaviour. The data for this study was collected from Displayed signposts and online Advertisement ,the signposts gotten from Ekosodin and it's environs was observed and documented by means of a digital camera pre-installed in Techno spark 8 (Android phone). Dixon's Basic Linguistics Theory (1997)was employed and used in this research. The findings revealed that these advertisement contains Phonological, morphological, semantic, syntactic and even up to the socio-linguistics feature of Advertising. From this analysis,21 errors were observed and grouped into spelling, selection, punctuation and even grammatical Errors. Based on the findings from the analyzed data, the study concludes that these funny error signs are deviations from the correct form of language used by speakers and it could be as a result of linguistics incompetence on the part of the speaker or it could be intentionally written to capture the attention of the native English speakers who consider themselves as "the grammar police" in specific linguistics environment.
