Advertising assumes a prevalent role in motivating shoppers

SUMMARY

Advertisement is an important for creating public awareness of a new product or an existing product. However, advertisement comes at a cost to organisations which includes majorly monetary, hence, signifying a need for the firm to attain maximum return on their advertisement practices. One of such return that brands such as Oral-b should evaluate as a result of their massive advertisement practices is their brand preference. Brand preference is very essential to firms as it ensures that customers continually purchases their product (repeat purchases) and at the maximum transform customers to loyal customers who would not mind engaging in positive word of mouth to other potential customers in relation to the firms’ product. Therefore, it is necessary to ascertain if advertisement could serve as a veritable tool for achieving brand preference by firms.