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ABSTRACT
This study explores Instagram advertising, with a particular emphasis on food brands in Lagos and Benin, Nigeria. It seeks to analyze the linguistic and literary devices used in advertisement through a stylistic lens in order to determine how they affect customers perception and engagement. Using a case study methodology, the study looks at a selected food brands and investigates how phonology, graphology and semantics are present their Instagram page to appeal to target audience. This study aims to reveal the underlying methods and patterns influencing Instagram advertising within the Nigerian food business using the qualitative analysis, providing insightful information for researchers and marketers alike.
