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ABSTRACT
The objective of the study was to underscore a study on the impact of music advertisement in Nigeria. The study specifically set four objectives as reflected in Chapter One of this research. The study was anchored on Persuasion Theory. The purposive and random sampling methods were used to draw responses from respondents. The questionnaire served as the research Instrument. As regards the survey, it was revealed that steady marketing competition has made music advertisement a means to an end for producers and manufacturers. Also, the need to increase effectiveness of an advertisement is a factor that has influenced the impact of music advertisement in Nigeria. It will therefore not be an overstatement to say that advertising in one way or the other influences the purchasing behaviour of consumers. Also, findings revealed that that music advertisement helps to helps to create a long-lasting memory in the minds of consumers. The study however recommended that Advertisers should uphold originality and trustworthiness in their products. This will enable consumers to believe in what they are seeing in adverts. They should also put more effort on enforcing product knowledge in their adverts, as adverts accompanied with music must be clear and well detailed enough to the audience.
