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ABSTRACT
This study notes that Home Videos mediate in the culture of students of tertiary institutions in Nigeria especially as it relates to their dressing patterns. Research has shown that, Movies, like books, are important medium of cultural transmission and socialization. Thus, the concern on media Influence has led to the development of different communication theories in an attempt to explain the relationship between communication messages and their influence on the respondent. The thrust of this work was therefore, to examine the Influence that Home Videos have on the dressing patterns of students of tertiary institutions in Nigeria. The survey research method was adopted, with a sample size of 400. The questionnaire was the research instrument for the collection of data. Findings showed that Home Videos celebrate African values in their dress patterns. This is in contrast with the obvious practice in Western and foreign movies where the contemporary trend is in the swap of roles between the male and the female gender as manifested in the swap of dress culture. This shows that Home Videos have Influence on the pattern of dressing of students of tertiary institutions in Nigeria. The study recommends among other things that the Home Videos industry should use their medium to promote the very rich cultural values of Nigeria and Africa. More so, the Tourism industry should cash in on the large audience that the entertainment sector is drawing, to re-brand package and present the good image of Nigeria as a country of economic opportunities and decent moral values.
