A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARE

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ABSTRACT

The study examines the challenges and prospects of marketing Nigerian made computer software. Posed with the problem of inferiority complex usually associated with Nigerian made goods, various foreign products have edge over indigenous products. Objectives for the study were to critically examine attitude of people towards Nigerian made computer software and various ways in which the marketability of Nigerian made software can be enhanced. Concerning methodology, thirty (30) computer science students and lecturers were used for the study. Findings from the study revealed that most students face challenges when convincing organizations to use their indigenously developed software. The government should create the enabling environment to enable Nigerian computer scientist to strive in the heat of competition from foreign software. Quality of computer software should be ensured in terms of security, graphics and user friendliness.

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