A SOCIO-SEMIOTIC ANALYSIS OF ANIMATED COVID-19 SENSITIZATION ADVERTS

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ABSTRACT

This study employs a socio-semiotic approach to analyse animated Covid-19 sensitization videos. The research examines how these videos construct meaning, focusing on the use of language in the construction of narratives that promote COVID-19 preventive measures. The study also explores the ideational, interpersonal, and textual meta-functions. By examining the socio-semiotic construction of these animated videos, the research aims to contribute to a deeper understanding of their effectiveness in raising awareness in the context of COVID-19 sensitization

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