ABSTRACT
This research has attempted an analysis of the semiotics in movie posters between the years 2016 to 2023.
This research has aimed to analyze signs in selected Netflix movies. Emphasis has been paid to the type and role of signs in the creation of meaning and retaining in movies as opposed to other researches that pay more attention to film aspects such as duration, casts, costume, and even signs, neglecting Chandler's theory in his 2012 study that says humans are "homo significant" (makers of the meaning) and Pierce's postulation in 1952 that signs are the only way we think.
By making use of semiotics, we can explain that meanings can have several levels, the denotational level which is the simple and literal meaning of a sign, and the connotational meaning which is the deeper meaning of a sign associated with emotions and logic.
This research allows us to understand the alluring beauty and enchanting mystery behind the movie posters. The play of light and darkness combined with the striking contrast allows us into the “story” of the image on the movie posters and facilitates the understanding of important signs. Weaving relevant conventions and symbolism in the movies' advertising imagery ensures effectual verbal and visual communication to the target audience.
Finally, this work establishes that movie posters go beyond the idea of aesthetics, there is an in-depth meaning behind every colour, every shade, and every text image, and these details can give insights into the movie theme.
