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ABSTRACT
This research examines the use of figurative expressions in marketplace conversations. It explores how traders use figurative language as strategic communication tools for persuasion, negotiation, and expressing emotions in their interactions with customers. Drawing on Speech Act Theory, the study analyzes the traders' use of metaphors, similes, personification, irony, sarcasm, rhetorical questions, hyperbole, and metonymy. The findings reveal that traders employ figurative expressions to influence customer perceptions, shape negotiation processes, and convey emotions, ultimately impacting customer engagement and transactional success. The study contributes to the understanding of language use in marketplace communication and offers insights for effective communication strategies in commercial settings.
