You have no items in your shopping cart.
ABSTRACT
This study examines the impact of social media advertisements on customer preference and retention, focusing on two prominent telecommunication companies: Airtel and MTN. The research employs a comparative analysis to evaluate the effectiveness of their social media marketing strategies in influencing consumer behavior. Through surveys, data analysis, and observation of online engagement, the study aims to identify the key factors driving customer preference and retention in response to advertisements on platforms such as Facebook, Twitter, and Instagram. The findings contribute to understanding the dynamics of social media marketing in the telecom industry and provide insights for companies seeking to enhance their digital advertising strategies to improve customer loyalty and market competitiveness.
