ABSTRACT
The integration of animation technology in business promotion has become a pivotal strategy in capturing and engaging audiences. This project delves into the conceptualization and development of a 3D animation system tailored specifically for business promotion. The aim of the project is to explore the potential of harnessing 3D animation to enhance marketing and communication efforts, offering a captivating and immersive experience for consumers. The study begins with an examination of the evolution of animation technology, tracing its historical development from traditional forms to modern digital techniques. It underscores the increasing significance of 3D animation in business contexts, emphasizing its ability to convey complex concepts, stimulate emotional connections, and create memorable brand identities. The project addresses key challenges faced by businesses in their promotion endeavors and identifies the gaps that a 3D animation system can address. The objectives encompass evaluating existing animation systems, analyzing their features, capabilities, strengths, and limitations, and subsequently proposing a conceptual framework for the envisioned 3D animation system. Methodologically, the research adopts a mixed-methods approach, integrating quantitative and qualitative data collection techniques. Interviews, surveys, and user testing are utilized to gain insights into user experiences and perceptions. The technical specifications, features, and system requirements for the proposed 3D animation system are outlined. Furthermore, the study conducts a case study evaluation of Adobe Animate, prominent animation software, to assess its suitability for business promotion. The significance of this project lies in its potential to revolutionize business promotion strategies by harnessing the power of 3D animation. The outcomes of the study offer implications for animation professionals, educators, and businesses seeking innovative approaches to engage their target audiences effectively.
